Importance

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Abstract

A system and method for targeted healthcare messaging is provided. The system includes a central targeted messaging server for receiving targeted advertisements or messages, such as information about one or more clinical trials, from a plurality of data sources, a notification database for storing the targeted messages and associated, pre-defined criteria, and a web server which can communicate with a plurality of message requesters to receive requests for targeted messages and to convey same to the plurality of message requesters. A customized web site could be provided for allowing vendors (e.g., pharmaceutical companies, etc.) to upload targeted message text files and/or voice files to the system of the present invention. In response to prescription-related activity, requests for targeted messages are transmitted by the plurality of message requesters to the system of the present invention. The targeted messaging server queries the notification database to identify a matching targeted message, and responds with the location of a matching targeted message text and/or voice file. The matching targeted message can then be transmitted and conveyed to the recipient.

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First Claim