Importance

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Abstract

The current invention is a system for providing directory assistance service in which a user sends a request to the system and the system will, based on the request, return one or more advertisements. The user may select one of the advertisements, which may be in a visible or audible form. The request, and the advertisement, may be transmitted by Short Message Service (SMS). Additionally, the request may be in one form, such as speech, with the advertisement provided by another, such as text. The advertisements are selected from a databank, which may include any number advertisements categorized within the category associated with the service, according to selection criteria. After the advertising announcement is completed, the directory assistance call is processed as usual.

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First Claim