Categorization of a mobile user profile based on browse behavior

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United States of America Patent

PATENT NO 8131271
APP PUB NO 20080214157A1
SERIAL NO

11929328

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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In embodiments, the present invention provides a method and system for using wireless provider data to ascertain a web browser activity, recording a user's mobile web browser activity performed on a mobile communication facility, storing a plurality of mobile web browser activities relating to the user, analyzing the plurality of mobile web browser activities to determine a relationship among web browser activities, creating a category of user profile based at least in part on the analysis, associating the category of user profile with the user, and presenting a content to the mobile communication facility based at least in part on the category of user profile.

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Patent Owner(s)

  • MILLENNIAL MEDIA LLC

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Doughty, Dennis Brookline, US 292 26924
Karasic, Neal J Brighton, US 85 5030
Ramer, Jorey Cambridge, US 290 26940
Soroca, Adam Cambridge, US 329 28623

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