Apparatus and method for objectively determining human response to media

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United States of America Patent

PATENT NO 9215996
APP PUB NO 20080214902A1
SERIAL NO

11681265

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Abstract

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An exemplary embodiment providing one or more improvements includes a media analysis apparatus and method in which human mental response to media is objectively determined.

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Patent Owner(s)

  • THE NIELSEN COMPANY (US), LLC

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Fettiplace, Michael Madison, US 1 129
Lee, Hans C Carmel, US 35 3482
Lee, Michael J Carmel, US 103 6607
Wilson, Josh Spokane, US 5 144

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