SEARCHABLE INTERACTIVE INTERNET ADVERTISEMENTS
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United States of America Patent
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N/A
Issued Date -
Sep 4, 2008
app pub date -
Jan 31, 2008
filing date -
Jan 31, 2007
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A computer-implemented method is provided, including presenting, to first users that visit one or more first websites, an interactive advertisement that includes search functionality for searching a second website different from the first websites. Respective first search queries, each of which consists of one or more first query terms, are received from the first users, via a search field of the search functionality. Respective first search result listings are presented to the first users, each of which first search results includes first search results associated with respective search result documents of the second website. An advertisement profile is constructed for the advertisement that represents interactions between the first users and a plurality of the first search results. The advertisement is presented to a second user that visits one of the first websites, and the search functionality is configured responsively to the advertisement profile. Other embodiments are also described.
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