Method and system for measuring and ranking an “engagement” response to audiovisual or interactive media, products, or activities using physiological signals

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United States of America Patent

PATENT NO 8764652
APP PUB NO 20080221400A1
SERIAL NO

11845993

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Abstract

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A system and method for calculating an engagement value by quantifying an amount that a user is acting without thinking considering brainwaves and a heart rate can be used to compare media based on an individual or a group of individuals. Events of the media can be contrasted and compared by the engagement value as well. Statistical measurements may be taken to improve media.

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Patent Owner(s)

  • THE NIELSEN COMPANY (US), LLC;THE NIELSON COMPANY (US), LLC

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Fettiplace, Michael R Madison, US 9 1013
Hong, Timmie T San Diego, US 23 2142
Lee, Hans C Carmel, US 35 3478
Lee, Michael J Carmel, US 103 6602
Williams, William H Hilo, US 29 1492

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