METHOD AND SYSTEM FOR DEVELOPING AN AUDIENCE OF BUYERS AND OBTAINING THEIR BEHAVIORAL PREFERENCES USING EVENT KEYWORDS
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United States of America Patent
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Issued Date -
Sep 18, 2008
app pub date -
Mar 15, 2007
filing date -
Mar 15, 2007
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A method and system are disclosed that serve content relevant to a participant in an event in order to drive behaviors that lead to meetings between the participant and at least one of a plurality of business entities. The business entity can compile profiles of participants attending an event based on behaviors associated with each of the plurality of participants. The business entity can then define characteristics that enable such business entity to create links associated with a content message directed each participant of the event.
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