Weighted-Parameter Auction
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United States of America Patent
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-
N/A
Issued Date -
Sep 18, 2008
app pub date -
Mar 12, 2007
filing date -
Mar 12, 2007
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
Techniques are described to provide a weighted auction, an example of which is to auction an opportunity to cause output of an advertisement in time-shifted content by a client. Bids may be selected to win the opportunity based at least in part on a plurality of weighted-auction parameters included in the plurality of bids.
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Cited Art Landscape
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