System and method for presenting alternative advertising data
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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Issued Date -
Sep 25, 2008
app pub date -
Mar 20, 2007
filing date -
Mar 20, 2007
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
A computerized method for presenting an alternative advertising data item is disclosed. In one embodiment the method includes receiving a primary advertising data item in a video data stream in an internet protocol television (IPTV) system; replacing a generic data of the primary advertising data item with alternative data to create the alternative advertising data item; and sending the alternative advertising data item to an end user device for presentation of the alternative advertising data item in place of the primary advertising data item upon occurrence of an end user event. A system is disclosed for performing the method. A data structure is disclosed for containing data embedded in a computer readable medium for providing a functional and structural interrelationship between a processor, the data structure and data stored in the data structure.
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