Importance

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Abstract

A hybrid system that supports automated trading of informational items between sellers of such items and buyers who bid on the items includes means for allowing bidders to subscribe to ask-and-post services. A buyer/bidder who subscribes to such services is given the opportunity to be presented with more detailed information about an informational item he or she has bid upon before being obligated to pay for the informational item. If a first asked bidder rejects the item after having been given the opportunity for a sneak peek (or if that first bidder times-out due to no response), then the opportunity is automatically presented to a next subscribing buyer/bidder listed on a dynamically generated list (e.g., a stochastic ordered list). In one class of embodiments, the informational items include lead information for making hot contact with a prospective consumer of predefined products and/or services.

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First Claim