Generating customized marketing messages for a customer using dynamic customer behavior data

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United States of America Patent

PATENT NO 8812355
APP PUB NO 20080249859A1
SERIAL NO

11771252

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Customizing digital media marketing messages using customer behavior data is provided. In one embodiment, patterns of events in customer event data are identified to form customer behavior data. The customer event data comprises metadata describing a customer associated with a retail facility. The customer behavior data is processed to form dynamic data. A customized marketing message is generated for the customer using the dynamic data.

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Patent Owner(s)

  • GLOBALFOUNDRIES INC.

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Angell, Robert Lee Salt Lake City, US 75 3489
Kraemer, James R Santa Fe, US 320 8903

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