Using biometric data for a customer to improve upsale ad cross-sale of items
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United States of America Patent
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May 12, 2015
Grant Date -
Oct 9, 2008
app pub date -
Sep 26, 2007
filing date -
Apr 3, 2007
priority date (Note) -
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Abstract
A computer implemented method, apparatus, and computer usable program code for generating customized marketing messages to increase purchases by a customer. In one embodiment, an item selected by the customer is identified to form a selected item. Biometric readings for the customer are received from a set of biometric devices associated with a retail facility to form the biometric data. The biometric data is data regarding a set of physiological responses of the customer. A set of items is selected from a list of items associated with the selected item using the biometric data for the customer to form a set of promoted items. A customized marketing message for the customer is generated using a set of personalized marketing message criteria for the customer. The customized marketing message comprises a marketing message for the set of promoted items.
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