System And Method For Content Selection Based On User Profile Data
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United States of America Patent
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Issued Date -
Oct 9, 2008
app pub date -
Apr 6, 2007
filing date -
Apr 6, 2007
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
Online content is selected based at least in part on user profile data. In one embodiment, user profile data, including individual user characteristics, is stored on a profile server. A profile probability may then be calculated for the individual user characteristics. Subsequent online user behavior is analyzed and used to update the profile probabilities for corresponding user characteristics. In one embodiment, specific online content may then be selected and presented based on the user profile data and/or the updated profile probabilities.
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