Importance

Loading Importance Indicators...

Abstract

Techniques are described for targeting customers with offers for pre-approved credit. The techniques can be employed while the customer is engaged in a business transaction at a merchant's point-of-sale by pre-screening for creditworthiness using basic customer information known to the merchant. The pre-screening can be performed on behalf of a single lender or in a cascading fashion on behalf of multiple lenders should the customer fail initial pre-screens. Additionally, techniques are described for using a cascading approach on customer-initiated credit applications, such that an applicant declined credit from one lender is automatically considered for credit from another lender via an arrangement between the lenders.

Loading the Abstract Image...

First Claim