System and method for delivering promotional and information content during a computer-based application and collecting impression metrics
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United States of America Patent
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Issued Date -
Oct 23, 2008
app pub date -
Sep 28, 2007
filing date -
Sep 29, 2006
priority date (Note) -
Abandoned
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Abstract
The present invention includes a system and method for displaying information content, such as advertisements, during a computer-based application, for example, an online video game or any Internet-enabled application, and for collecting user impression metrics associated with the information content, even if the application is not connected to the Internet or an associated application server. The system and method include a campaign management system for receiving information content to be displayed during a computer-based application, including a pack manager application for creating an information content pack containing the information content in content sets, a content delivery network to distribute the information content pack, and a client software development kit that downloads the information content pack to display the information content during the computer-based application, and collects and sends user impression metrics associated with the information content back to the campaign management system for reporting.
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