Importance

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Abstract

Disclosed herein, in various embodiments, are methods and apparatus incorporating, among other things, the concept of using, in particular but without limitation, traditionally non-commercial programming as a medium for selling products or services on-line, and again in particular over the Internet. Using this concept, for example, a real world setting identified in motion picture programming can be made electronically identifiable by a viewer of the programming, and thereby enabling a viewer to determine the source, location, or other information about the real world setting. Using this concept, for example, a viewer viewing a soap opera is able to use a device to electronically select a real world setting or location identified in the programming. In turn, information about the real world setting can be displayed to the viewer, including purchase information. Using this particular concept of the invention, traditionally non-commercial programming can be efficiently used to indirectly advertise goods or services and offer them for sale on-line.

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First Claim