Importance

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Abstract

A system and method is provided for increasing purchase conversion rates for prospective online buyers of products and services by offering an incentive to encourage a quicker decision to complete the purchase. In those cases when a trial is offered, the present invention incentivizes the prospective buyer to skip the trial and proceed immediately to purchase the product or service being offered. The system includes a timer that is visible to the customer and counts the elapsed time since the offer was made and an offer statement that describes the incentive being offered in order to proceed with the purchase. The timer in turn counts down a time until the incentive offer expires. There may further be a hidden prize offered by the seller, to be won by the potential purchaser if they make the decision to buy at a specific time during the offer period.

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First Claim