System and method of processing online advertisement selections
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United States of America Patent
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Issued Date -
Nov 13, 2008
app pub date -
May 8, 2007
filing date -
May 8, 2007
priority date (Note) -
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Abstract
A method of processing online advertisement selections includes detecting an electronic selection of an online advertisement, where the electronic selection is issued from a user computing device. The method also includes identifying an online site with which the user computing device is communicating at a time of the electronic selection of the online advertisement. The method also includes storing a fraudulent click indicator in association with an identifier of the user computing device, when the user computing device has not communicated with the online site a threshold number of times within a first pre-defined period preceding the electronic selection.
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