ADVERTISING KEYWORD SELECTION BASED ON REAL-TIME DATA
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United States of America Patent
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Issued Date -
Nov 20, 2008
app pub date -
Jul 6, 2007
filing date -
May 18, 2007
priority date (Note) -
Abandoned
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Abstract
Methods and apparatus are described for selecting advertising keywords for advertising campaigns. A set of keywords is identified from a dynamic data set. The dynamic data is generated from at least one data source which is updated via the Internet substantially in real time. Each keyword in the set of keywords is characterized in the dynamic data set by a current relevancy measure not yet apparent from conventional search engine databases. A subset of the keywords is selected for use in the advertising campaigns with reference to at least one current market condition relating to each selected keyword. Advertising campaigns are initiated for each of the selected keywords.
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