SYSTEM AND METHOD OF PERSONALIZING WEB PAGES BY PRE-FETCHING SUBSETS OF INDIVIDUAL MEMBER DATA
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United States of America Patent
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N/A
Issued Date -
Nov 20, 2008
app pub date -
Aug 1, 2007
filing date -
May 15, 2007
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A method of efficiently providing information for personalizing a web page includes storing member information for a plurality of members such that the member information for each of at least a portion of the plurality of members includes a plurality of responses to demographic questions associated with one or more answers and a response is associated with one of the answers and is conditionally present in the member information, receiving a first selection of an answer to a demographic question from a first authorized user, temporarily associating a first variable personalization slot storing a Boolean value with an answer to the first selected demographic question, receiving a request from the member to view a web page, and personalizing the web page in accordance with the Boolean value stored in the member's first variable personalization slot.
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