METHODS AND APPARATUS TO IMPROVE MARKET LAUNCH PERFORMANCE
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United States of America Patent
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Issued Date -
Nov 27, 2008
app pub date -
Mar 14, 2008
filing date -
May 24, 2007
priority date (Note) -
Abandoned
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Abstract
Methods and apparatus to improve market launch performance are disclosed. An example method includes receiving a pre-launch market concept and assessing the concept with a hierarchical framework. Assessing the hierarchical framework further includes identifying a framework dimension, identifying a framework construct associated with the framework dimension, and identifying at least one evaluative factor associated with the framework construct.
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