METHODS AND APPARATUS TO MODEL SET-TOP BOX DATA

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United States of America Patent

APP PUB NO 20080300965A1
SERIAL NO

12100953

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Abstract

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Methods and apparatus to model set-top box data are disclosed. An example method includes receiving a first set of non-panelist behavior data and receiving a second set of panelist set-top box behavior data, the second set being associated with demographic data. The example method also includes identifying at least one behavior pattern common to the first and second sets of behavior data, and fusing data associated with the at least one behavior pattern from the first set with data associated with the at least one behavior pattern from the second set to impute at least one demographic characteristic from the second set to the first set and generate a quantity of household tuning minutes.

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Patent Owner(s)

Patent OwnerAddress
THE NIELSEN COMPANY (U S ) INC A DELAWARE CORPORATION770 BROADWAY NEW YORK NY 10003

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Doe, Peter Campbell Ridgewood, NJ 30 688

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