Importance

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Abstract

A system for determine session, visitor, advertiser and/or website click quality scores includes a data warehouse collected from a plurality of websites, a method of determining whether a goal established for a website is achieved, a data mining system for adjusting the value of certain actions taken by a visitor to a website in accomplishing the websites ultimate goal, and a subsystem for reporting click quality scores to users of the system. For example, the system uses a script included in each page of each website monitored by the system to capture data in the data warehouse. The method for determining whether a goal is achieved may include assigning a website goal associated with access to a category of a page and recording the achievement of the goal or goals, when a visitor in a session accesses a page or pages of the specified category. The subsystem for reporting may assist in analyzing the quality of visitors, the quality of visitors referred by a particular referral source, and the quality of a website, including any effects of changes made to the website or in comparison to other websites monitored by the system.

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First Claim