System and Method for Prime Lead Data Commercialization
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United States of America Patent
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Issued Date -
Dec 18, 2008
app pub date -
Jun 13, 2008
filing date -
Jun 14, 2007
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Abstract
A prime lead data commercialization system and method, in at least one embodiment, filters lead data to identify prime leads, provides the prime leads to a recipient, and determines compensation to the lead source based upon conversion rates. By shifting compensation risk to the lead source, the prime lead data source is able to obtain leads from any lead source without introducing arbitrary lead filtering criteria, such as filtering based on historically unacceptable conversion rates that would have otherwise omitted quality leads. The prime lead data source can establish filter criteria that restricts the lead data that the prime lead data source purchases. The prime lead data commercialization system can determine compensation based upon a premium pricing model. Accordingly, the risks of compensation based on conversion rates can be offset by justified premium pricing models for prime leads.
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