URL-BASED KEYWORD ADVERTISING

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United States of America Patent

APP PUB NO 20080313307A1
SERIAL NO

11774461

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Abstract

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Methods and apparatus are described for presenting advertising content on a user device in conjunction with requested content. The advertising content is selected with reference to advertising targeting information. The advertising targeting information is generated by processing the URL associated with the request for the requested content generated by the user device.

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Patent Owner(s)

Patent OwnerAddress
TECHNORATI INC665 THIRD STREET SUITE 207 SAN FRANCISCO CA 94107

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Celik, Tantek Stanford, CA 13 409

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