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Abstract

A system for managing data associated with one or more bowling centers. The system includes a bowling center databases that collects information associated with patrons of an associated bowling center and a central database server that communicates with each of a plurality of bowling center databases. The system may be used to track expenditures made by patrons and issue rewards points to patrons, who may later redeem the rewards points for goods or services from the bowling centers or third parties. The system may be used to administer a loyalty program which tracks expenditures made by patrons and issues rewards points to patrons, who may later redeem the rewards points for goods or services from the bowling centers or third parties, or by bowling center owners for general customer management and marketing with services such as automated electronic mail.

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First Claim