Systems and Methods for Facilitating Advertising and Marketing Objectives
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United States of America Patent
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Issued Date -
Jan 1, 2009
app pub date -
Jun 16, 2008
filing date -
Jun 14, 2007
priority date (Note) -
Abandoned
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Abstract
A system and method for leveraging personal information published on social networking sites leverage gleaned psychographic profile information to produce revenues for both social networking sites and content producers. Personal information on every web page of the site is analyzed automatically to categorize publishers as belonging to one or more psychographic profiles that correspond to marketed products. Advertisers can then cater advertisements to psychographic profiles to better target a market audience, and information on psychographic profiles can be improved by tracking changes to the personal information over time. Psychographic profiling can also help filter desired media content towards publishers and/or advertisers.
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