DYNAMIC INTERACTIVE ADVERTISEMENT INSERTION INTO CONTENT STREAM DELIVERED THROUGH IP NETWORK
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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N/A
Issued Date -
N/A
app pub date -
Jun 27, 2008
filing date -
Nov 30, 2005
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
Tools are provided for supporting dynamic insertion of advertisements into a content stream delivered to a viewer through an Internet Protocol (“IP”) network. A viewer profile that includes at least one item of interest and an advertisement profile that includes a mapping from one or more items to at least one advertisement are maintained. An item in the viewer profile is matched to one or more advertisements based on the advertisement profile. The content stream is retrieved and an advertisement slot into which an advertisement should be inserted is identified. The advertisement to be inserted is selected from the one or more advertisements and the content of the advertisement is inserted into the advertisement slot in the content stream. A video component of the content stream with the content of the advertisement inserted is displayed on a display device.
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