Influence-based Social Network Advertising
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United States of America Patent
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app pub date -
Jul 13, 2008
filing date -
Nov 4, 2004
priority date (Note) -
Abandoned
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Abstract
A system and method of advertising in computer-implemented social networks is disclosed. The influence level of members of the social network and explicit and inferred relationships among members are determined. Advertisements are delivered in association with content objects representing one or more members of the social network, where the content objects may include member profiles, as well as other content that is associated with the member. Selection of the advertisements may be based on inferences of member interests derived from system usage behaviors, as well as explicit indicators of members' interests and preferences.
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