Audience response analysis using simultaneous electroencephalography (EEG) and functional magnetic resonance imaging (fMRI)

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United States of America Patent

PATENT NO 8494905
APP PUB NO 20090030303A1
SERIAL NO

12135074

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Abstract

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Neuro-response data including Electroencephalography (EEG), Functional Magnetic Resonance Imaging (fMRI) is filtered, analyzed, and combined to evaluate the effectiveness of stimulus materials such as marketing and entertainment materials. A data collection mechanism including multiple modalities such as, Electroencephalography (EEG), Functional Magnetic Resonance Imaging (fMRI), Electrooculography (EOG), Galvanic Skin Response (GSR), etc., collects response data from subjects exposed to marketing and entertainment stimuli. A data cleanser mechanism filters the response data and removes cross-modality interference.

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Patent Owner(s)

  • THE NIELSEN COMPANY (US), LLC

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Gurumoorthy, Ramachandran Berkeley, US 110 8087
Knight, Robert T Berkeley, US 129 8466
Pradeep, Anantha Berkeley, US 147 8273

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