Method And System For Dynamically Serving Targeted Consumer Clicks Through An Application Programming Interface Over A Network
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United States of America Patent
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Issued Date -
Feb 19, 2009
app pub date -
Mar 3, 2008
filing date -
Mar 1, 2007
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Abstract
Methods and systems are disclosed for analyzing consumer clicks (clicks) received from search engines from a listing, that includes at least one activatable link, associated with a target web site. The analysis is such that the analyzed clicks serve as the basis for targeting future clicks so that advertisers pay click aggregating bidders (click aggregators) for these fixture clicks at rates corresponding to the quality of the click. The click aggregators adjust the amounts they pay to the search engines that carry the listings corresponding to the requisite advertiser, based on amount they receive from the advertiser.
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