USER PROFILE GENERATION ARCHITECTURE FOR TARGETED CONTENT DISTRIBUTION USING EXTERNAL PROCESSES
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United States of America Patent
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Issued Date -
Feb 19, 2009
app pub date -
Jun 6, 2008
filing date -
Jul 7, 2007
priority date (Note) -
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Abstract
A targeting-message profile may be obtained by a wireless access terminal (W-AT) by receiving a rule for establishing a user profile, synthesizing at least one profile attribute based on user behavior, and determining a need for further information based on the at least one profile attribute. Then, the W-AT may request the further information from an apparatus external to the W-AT, such as a server containing census information, receive the further information from the apparatus, and generate the profile based on the profile attributes and the further information.
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