Consumer experience assessment system

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United States of America Patent

PATENT NO 8392254
APP PUB NO 20090063255A1
SERIAL NO

12199583

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Abstract

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A system assesses consumer experience by evaluating neuro-response measurements for a consumer exposed to products, services, offerings, and stimulus. Examples of neuro-response measurements include Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding measurements. Components of a consumer experience are analyzed to assess neuro-response measurements specific to each component. In many instances, neuro-response data is combined with other data and analyzed to determine total consumer experience.

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Patent Owner(s)

  • THE NIELSEN COMPANY (US), LLC

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Gurumoorthy, Ramachandran Berkeley, US 110 8087
Knight, Robert T Berkeley, US 129 8466
Pradeep, Anantha Berkeley, US 147 8273

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