In-call enterprise advertisement

Number of patents in Portfolio can not be more than 2000

United States of America Patent

SERIAL NO

12214540

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ATTORNEY / AGENT: (SPONSORED)

Importance

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Abstract

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A call is received by an entity from a caller. The entity plays an initial greeting to the caller and provides a list of options to the caller. The entity receives a caller selection from the list of options and offers the caller an opportunity to opt-out of listening to advertisements while waiting for a representative. If the caller does not opt-out of listening to advertisements, an advertisement is selected for the caller from among multiple advertisements. The advertisement is selected based on the caller's selection, bid prices associated with the multiple advertisements, and information known about the caller from previous calls.

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First Claim

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Family

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Patent Owner(s)

Patent OwnerAddress
APPTERA INC505 N MATHILDA AVE SUITE 110 SUNNYVALE CA 94085

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Haldeman, Randolph M Menlo Park, US 8 52
Steul, Donald R San Francisco, US 12 132

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