Multimedia engagement study
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United States of America Patent
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Oct 30, 2012
Grant Date -
Mar 19, 2009
app pub date -
Sep 17, 2007
filing date -
Sep 17, 2007
priority date (Note) -
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Abstract
A media engagement system determines engagement scores for media vehicles across multiple media channels. The engagements scores for a media vehicle comprise multiple dimension scores indicating various aspects of engagement for that particular media vehicle. The dimension scores may be related to inspirational, trustworthy, life enhancing, social interaction, personal timeout, and ad attention/receptivity engagement dimensions, for example. The dimensions scores associated with respective engagement dimensions are based on responses to specific statements in engagement surveys completed by multiple media consumers. Thus, each statement in the engagement survey is associated with at least one engagement dimension and the engagement dimension score is then calculated based on media consumer responses to the statements associated with the respective engagement dimension.
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