SYSTEM AND METHOD FOR VALUING MEDIA INVENTORY FOR THE DISPLAY OF MARKETING CAMPAIGNS ON A PLURALITY OF MEDIA DEVICES AT PUBLIC LOCATIONS
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United States of America Patent
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Issued Date -
Mar 19, 2009
app pub date -
Sep 19, 2008
filing date -
Sep 19, 2007
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A system and method to value media inventory for the display of marketing campaigns on a network of media devices. The system measures past marketing campaign performance and efficiency and assigns a campaign impact value to the advertising opportunity achieved by the execution of past campaigns. Summaries of the campaign impact of past campaigns are stored in a benchmarking archive. The system uses the data contained in the benchmarking archive in order to calculate the value of the network's media inventory, namely the capacity or availability of the network of media devices to play or display future campaigns. The value of the media inventory is used to appropriately assign media inventory to new campaigns that are to be shown on the network of media devices.
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