METHOD AND APPARATUS FOR RANKING A CUSTOMER USING DYNAMICALLY GENERATED EXTERNAL DATA
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United States of America Patent
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Issued Date -
Apr 2, 2009
app pub date -
Sep 27, 2007
filing date -
Sep 27, 2007
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Abstract
A computer implemented method, apparatus, and computer usable program product for ranking a potential customer. In one embodiment, external data associated with the potential customer is processed in a set of data models to generate a set of risk assessment factors for the potential customer. The external data comprises dynamic customer data elements generated in real-time as the potential customer is approaching a retail facility. The potential customer is ranked based on the risk assessment factors. The ranking indicates whether the potential customer poses a possible risk to the retail facility. In response to the ranking indicating that the potential customer poses the possible risk, actions are initiated to deter the potential customer from entering the retail facility.
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