SYSTEM FOR SELECTING ADVERTISEMENTS
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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N/A
Issued Date -
Apr 9, 2009
app pub date -
Oct 5, 2007
filing date -
Oct 5, 2007
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
A system for selecting an advertisement for display to a user. The system includes a plurality of web properties and an advertisement engine. Each of the web properties include a web interface that may be customized based on user profile data provided by the user. As such, data may be explicitly associated with the user's profile naturally over time as the user interacts with various web pages and sets user preferences. Upon visiting one of the web properties, the web interface may request an advertisement for the advertisement engine to be displayed to the user. The advertisement engine identifies the user and accesses the user profile data for the identified user stored in each of the web properties. The advertisement engine also accesses advertisement target profile data associated with an advertisement and compares the user profile data to the advertisement target profile data to determine whether to display the advertisement to the user.
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