SYSTEM AND METHOD FOR MANAGING ELECTRONIC ADVERTISING RESPONSIVE TO TRAFFIC CONGESTION
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United States of America Patent
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N/A
Issued Date -
Apr 16, 2009
app pub date -
Oct 11, 2007
filing date -
Oct 11, 2007
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A system and method for counting vehicle traffic, for providing electronic advertising, for providing a billing system, and for providing an auction system having the following features: enabling the owner of an electronic advertising display device to charge advertisers per number of vehicles which pass the advertisement; enabling advertisers to bid to have their respective advertisement shown for a particular congestion level and dynamically changing the advertisement shown; cycling through a series of advertisements and based on calculated average vehicle speed; determining how many of the advertisements were likely viewed by the occupants of a vehicle; and calculating the average number of viewers of the advertisements.
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