ASSESSING AD VALUE
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United States of America Patent
Stats
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N/A
Issued Date -
Apr 23, 2009
app pub date -
Oct 17, 2007
filing date -
Oct 17, 2007
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
A system is provided for assessing an effectiveness of online advertising by recording the context in which each advertisement is provided and tracking whether each advertisement resulted in a consumer response. When a request for an online advertisement is received, a unique code, which can be utilized to redeem a coupon, is generated and provided with an advertisement. Contextual information associated with providing the online advertisement is recorded for the unique code. Contextual information can include, for example, information about the provided advertisement, information about how the advertisement will be presented, information about the potential viewer for the advertisement, and the like. If the unique code is later utilized to redeem the coupon, the redemption is recorded for the unique code so that an online advertiser can assess the effectiveness of their online advertisements in relation to various contexts in which their advertisements are provided.
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