Online Advertisement Effectiveness Measurements
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United States of America Patent
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app pub date -
Oct 17, 2008
filing date -
Oct 17, 2007
priority date (Note) -
Abandoned
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Abstract
Methods, systems, and apparatus, including computer program products, in which evaluation versions of advertisements are generated and served in different contexts. Based on received evaluation results, engagement rates, brand linkage and advertisement effectiveness measures are generated for each of the different contexts and for an overall context.
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