Determining a demographic characteristic based on computational user-health testing of a user interaction with advertiser-specified content

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United States of America Patent

SERIAL NO

12157610

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Methods, apparatuses, computer program products, devices and systems are described that carry out specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute; and transmitting at least one demographic characteristic of the user based on at least one output of the at least one of a plurality of user-health test functions.

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Patent Owner(s)

Patent OwnerAddressTotal Patents
GEARBOX, LLCBELLEVUE, WA363

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Jung, Edward K Y Bellevue, US 1047 4886
Leuthardt, Eric C St. Louis, US 1155 11704
Levien, Royce A Lexington, US 1622 15046
Lord, Robert W Seattle, US 1558 14346
Malamud, Mark A Seattle , US 1587 15782

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