Determining a demographic characteristic based on computational user-health testing of a user interaction with advertiser-specified content

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United States of America Patent

APP PUB NO 20090119154A1
SERIAL NO

11983398

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Abstract

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Methods, apparatuses, computer program products, devices and systems are described that carry out specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute; and transmitting at least one demographic characteristic of the user based on at least one output of the at least one of a plurality of user-health test functions.

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WINTERLIGHT LABS INCMARS CENTRE WEST TOWER 661 UNIVERSITY AVENUE SUITE 1300 TORONTO M5G 0B7

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Jung, Edward K Y Bellevue, US 1115 11464
Leuthardt, Eric C St Louis, US 1185 29929
Levien, Royce A Lexington, US 1648 32907
Lord, Robert W Seattle, US 1585 33344
Malamud, Mark A Seattle , US 1618 33912

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