SYSTEMS AND METHODS OF PROVIDING MARKET ANALYTICS FOR A BRAND
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United States of America Patent
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Issued Date -
May 7, 2009
app pub date -
Oct 17, 2008
filing date -
Nov 2, 2007
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
Methods for providing marketing analytics are presented. Information about a brand is extracted from web documents using a search program. The search program learns about how a brand is referenced from the context of one or more web documents having quality, quantity, or entity brand characteristics. After learning about the brand, the program extracts information from additional web documents especially those having the quality, quantity, and entity characteristics. As the program analyzes the documents, it stores the extracted information in a database to build a statically significant data set.
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