SYSTEMS AND METHOD OF DERIVING A SENTIMENT RELATING TO A BRAND
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United States of America Patent
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Issued Date -
May 7, 2009
app pub date -
Oct 17, 2008
filing date -
Nov 2, 2007
priority date (Note) -
Abandoned
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Abstract
Methods for deriving a brand sentiment are presented. Phrases and ratings associated with the brand are stored in a database. The phrases are analyzed and compared to each other and to the ratings to derive a statistical significance of a phrase usage relative to other phrases. A sentiment score is derive from the statistical significance.
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