SYSTEM AND METHOD FOR SENDING TARGETED MARKETING DATA USING PROXIMITY DATA
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United States of America Patent
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Jun 18, 2009
app pub date -
Dec 18, 2007
filing date -
Dec 18, 2007
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Abstract
A method for selecting advertising data is disclosed, the method comprising monitoring proximity data indicating proximity between a first end user device and at least one second device; examining historical behavior profile data for the second device; placing data from the historical behavior profile data into an opportunity profile for the first end user based on the proximity data; and sending advertising data to the first end user device relating to the data in the opportunity profile. A system is disclosed for performing the method. A data structure embedded in a computer readable medium is disclosed for containing data used by the system and method.
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