Importance

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Abstract

A social browsing system for operation with a source client system operated by a first user and a target client system operated by a second user—wherein each of the source client system and the target client system comprise a browser executing thereon. The social browsing system may comprise a social browsing infrastructure system and a local component for installation on each of the source client system and the target client system. The local component may comprise source functions and target functions. The source functions may be adapted to: i) render a redirect control in association with an instance of the browser; ii) in response to user activation of the redirect control, obtain a location URL from the web browser; and iii) generate a redirect invite to the social browsing infrastructure system. The social browsing infrastructure system may be adapted to, in response to receiving the redirect invite: i) identify the target client system operated by the second user; ii) generate an inbound redirect invite to the target client system; and iii) identify an advertisement placement. The advertisement placement may be related to at least one of: i) web content at the location URL; and ii) behavioral data related to the second user. The infrastructure system may be further adapted to provide the advertisement placement to the target client system. The target functions may be adapted to, in response to receipt of the inbound redirect invite; i) initiate a connection to the location URL for rendering of the web content; and ii) render the advertisement placement in association with the web content.

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First Claim