Hybrid Contextual Advertising Technique

Number of patents in Portfolio can not be more than 2000

United States of America Patent

SERIAL NO

12340464

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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At least one technique is disclosed for presenting information to a first end user via a first display of a client system, the client system being communicatively coupled to a computer network. In at least one embodiment, the method includes: displaying, at the first display, during a first time interval, a first portion of displayed content, wherein the displaying of the first portion of displayed content includes displaying a first portion of original web page content at the first display in accordance with instructions for modifying the displayed appearance of the first portion of original web page content; detecting a location of a cursor displayed at the first display being positioned over a first specific portion of the first portion of displayed content; and automatically displaying, during a second time interval and in response to detecting the location of the cursor being positioned over the first specific portion of the first portion of displayed content, a first overlay layer at the first display, wherein the display of the first overlay layer includes displaying, at the first overlay layer, first and second portions of contextually related information; wherein the first portion of contextually related information includes video content which is contextually related to the first portion of original web page content; and wherein the second portion of contextually related information includes a first portion of text which is contextually related to the first portion of original web page content.

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Patent Owner(s)

Patent OwnerAddress
AMOBEE INC950 TOWER LANE SUITE 2000 FOSTER CITY CA 94404

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Brickner, Itai Tel Aviv , IL 15 1527
Henkin, Assaf Tel Aviv , IL 20 1988
Shaham, Yoav Raanana , IL 19 1967

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