SYSTEM AND METHOD FOR ADVERTISEMENT DELIVERY OPTIMIZATION
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United States of America Patent
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Issued Date -
Jul 2, 2009
app pub date -
Jun 27, 2008
filing date -
Dec 27, 2007
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
Systems and methods for advertisement delivery optimization are disclosed. In one aspect, embodiments of the present disclosure include a method, which may be implemented on a system, of identifying multimedia content associated with a web-user. One embodiment can include, analyzing the multimedia content to retrieve a set of descriptors, comparing the set of descriptors with metadata of a plurality of advertisements, selecting a candidate pool of advertisements from the plurality of advertisements based on relevancy indicated by the comparison, and presenting at least a portion of the candidate pool of advertisements to the web-user.
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