System and process for identifying users for which cooperative electronic advertising is relevant
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United States of America Patent
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N/A
Issued Date -
Aug 6, 2009
app pub date -
Feb 1, 2008
filing date -
Feb 1, 2008
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A process for identifying a subset of users for which a cooperative electronic advertising is relevant includes the steps of generating user models associated with originating retailers, receiving a request to advertise products related to products sold by the retailers, identifying user models by applying an advertisement specific selection model and communicating the advertising to the identified users such that each user receives a communication apparently sent by the originating retailer. An arrangement for the same includes memory for storing user models associated with originating retailers and an advertisement specific selection model and a controller that receives a request to advertise products related to products which are sold by the retailers, identifies user models by applying an advertisement specific selection model and communicates the specific electronic advertising to the identified users such that each user receives a communication apparently sent by the originating retailer associated with each user model.
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